Email Marketing for Financial Products to Hotmail, Aol and Yahoo users

Sending payday loan offers to Hotmail, Aol and Yahoo users

The issue of email marketing is getting increasingly popular as Google, Yahoo and MSN sponsored ad competition is getting fiercer than ever. SEO for the major search engines has become a hard ball game to play as well and the time and effort required to get to the #1 position and stay there is huge. No matter how you do it, the costs involved are steadily increasing and so is the competition.

So is email marketing through Hotmail, Yahoo, AOL and other major email players the solution?

The email channel is one of the hardest fought and sought after online marketing solution. Once you have a customer base, sending to your registered customers involved "almost" no costs. You need not pay Yahoo or MSN to list your ads and all you need to do is click the "send button" to broadcast your email and wait for the customers to visit your site and spend their money away.

How we wish life was that simple! Unsolicited email is strictly forbidden these days and ISP's and email companies alike know exactly how to fight it. Add to this fact that many users have their own spam filters and the famous outlook junk email folder – you might end up sending your message and reaching less than 10% of your audience at best. Very soon the ISP's will blacklist your domain or IP address and you will be left with having to make some angry phone calls and getting a bad name.

Each and every email platform has their own spam filtering techniques.

Many use word triggers and employ special tools such as Spam Assassin which uses word triggers to give every message a certain score. Your score determines whether your message will be treated as spam and sent into the junk folder or forwarded to the intended customer.

MSN for example employs a service called Smart Network Data Services which is a new Hotmail service that helps fight spam by reporting on the characteristics of individual messages sent through the Hotmail network. In addition, Microsoft has developed MSN Postmaster which is a Web site designed for bulk email senders, giving them the information they need to communicate with users on the Hotmail network. Using the guidelines at MSN Postmaster, bulk email senders will be able to more effectively send email messages to their Hotmail Users.

Yahoo has volume control filters at the gateway server level. The result, if an IP address sends more than a certain number of messages per hour to Yahoo, once a certain threshold is reached; the message is marked as bulk and sent to the recipients' bulk email folder.

So much for easy life for financial marketers – it takes a pro nowadays to succeed at email and a lot of hard work - giving each and every email provider a thorough consideration.