A new study has finally confirmed what many people already suspected: women fare better than men when it comes to finding the best shopping deals.
Confused.com has showed in new research that a quarter of men in the UK, one in four, never shop around to compare and find the best deals.
Consequently, men end up paying more for the same services in comparison to female shoppers. In the case of life insurance, for example, figures reveal that men pay up to 26% more than their female counterparts.
“Men complain that women take too long shopping,” says Matthew Lloyd, Head of Life insurance at Confused.com, “but men need to learn from women if they want to get the best deals – on life insurance, but also day to day items.”
Interestingly, figures reveal that 89% of women spend up to 5 hours on their clothes shopping, while one in two men (50%) only need one hour to get their clothes shopping done. Men aren’t the greatest fans of long shopping sprees. The fact that 78% buy their clothes without trying them on first – against only 25% of women – proves this fact.
According to the report, this reality may have its explanation in the traditional roles that both men and women used to have in the prehistoric times.
Since men used to be hunters, they may still be used to having to quickly locate and go for their ‘prey’. Women, in contrast, used to have the role of gatherers, providing seeds and vegetables for their families. This is why they are used to spending time analysing and comparing the different items in order to find the best one.
In fact, figures found that nearly a half of women (48%) shop around, before making their final decision when shopping; this percentage is double that of the figure for men (24%).